Apple Device-Services Complex (1984)

Class card for Apple Computer Inc. (1976) / Apple Inc. (2007) as the canonical DM-Day premium-hardware-plus-services walled-garden machine. Founded April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne; Apple II (1977) established the personal-computer market; Macintosh launched January 24, 1984 (the founding event this card tracks). Jobs ousted by board 1985 → founded NeXT + Pixar. Near-bankruptcy 1996-1997 → acquired NeXT December 1996 → Jobs returned as interim CEO. iMac (1998, Jonathan Ive design) began turnaround; iPod October 2001 + iTunes Store 2003 disrupted the record industry. iPhone June 29, 2007; App Store July 10, 2008 (30% commission; 15% for small developers 2021). iPad April 2010; Apple Watch 2015; AirPods 2016; Tim Cook CEO August 2011. Apple Silicon M1 November 2020 (TSMC 5nm; vertical chip integration). Vision Pro February 2024. Annual revenue: $383B FY2023, $391B FY2024; services revenue $96B FY2024 (~25% of total). Machine identity is the iOS+macOS ecosystem OPP — the walled garden (hardware design IP + App Store 30%-take + iCloud lock-in + Face ID secure enclave + Apple Pay) — not the physical devices. Hardware is corporeal substrate; the machine is the incorporeal ecosystem that organizes it. heavy_or_light=heavy_light_asymmetric: iPhone/Mac/Watch are heavy (TSMC chips, Foxconn precision assembly); iCloud/App Store/Apple Music/Apple Pay are light (iterable, near-zero marginal cost at scale). Motor=pull: the Apple brand-design aesthetic and ecosystem lock-in pull customers, developers, and component suppliers into the walled garden. The TSMC chip supply chain (single-source, 5nm/3nm advanced nodes) constitutes a black_hole_dependency: no alternative foundry can supply leading-edge FinFET at Apple's volume. Foxconn Shenzhen assembly is single-source for manufacturing. dm_current=late_modernity: Apple in 2026 exhibits energetic-zombie tension — massive capacity ($391B revenue, $135B+ gross profit) + App Store monopoly rents + pricing power, but supply-chain concentration (China/Taiwan geopolitical exposure), antitrust pressure (Epic v. Apple US + EU DMA 2024 sideloading mandate), and declining hardware-innovation narrative coherence post-iPhone plateau. Services-pivot 2018+ (services now 25% revenue, rising) is the plasticity signal. capture_resistance LOW per atlas seed (iOS 55% US smartphone = low pluralism; high lock-in).